Rapipay

As the Lead Product Designer, I was responsible for:

• Redesigning the website to improve accessibility, responsiveness, and overall usability.
• Solving for low user engagement and poor traffic performance.
• Integrating modern UI patterns such as bold typography, 3D illustrations, and an elevated visual language to align with contemporary digital aesthetics.

• Lack of user engagement (low website traffic)
• Limited responsiveness across devices
• Poor user experience from complex navigation and outdated design elements

Objectives

• Enhance the website's accessibility and responsiveness to improve user experience.
• Increase site traffic by aligning the design with current UX trends.

Challenges:

• Aligning design trends with usability and functionality.
• Managing stakeholder expectations while adhering to project timelines.

The redesign delivered a restructured information architecture, a bolder visual language, and full responsiveness across devices — directly addressing the accessibility, navigation and engagement objectives set at the start of the project.